Cobra Group news

The administrators, who play a very important role as far as The Cobra Group is concerned, are never left unattended or uncared for. The company makes it a point to take care of them in the best possible way.

Cobra knows it very well that these administrators need to be updated on the market trends and the latest happenings in the direct marketing sector. The administrators of course take pains to keep themselves apace with things that take place around them, in the direct marketing sector. But there are more things that experts could teach them and there are lots of things that analysts could convey to them about trends and changing lifestyles and their impact on direct marketing

. It's hence that Cobra Group UK finds time and spends enormous amounts of money to impart to the administrators regular and comprehensive training. This kind of an involvement gets translated into high volume customer acquisition for Cobra Group Companies Clients, who represent different industrial sectors.

It's well known that Cobra Group PLC never spares any effort to make use of the resources that come up. Over the course of nine weeks, a set of npower Sales Coaching Impacts were designed to cover a diverse range of topics to ensure that all Sales Marketing Companies within the energy divisions are able to run their businesses to their highest level, which in effect will have a positive impact on all Sales Representatives across the sector. The programmes further help to show how to run a successful business and most importantly how to run yourself to become the best at what you do and to climb to the top successfully.

It is learning material such as this that further helped The Cobra Group to be successful ensuring all Sales Representatives are pitching correctly and fairly and keeping the excellent reputation that The Cobra Group Companies has built over its twenty year history.

It’s the benefits of a product and not its features that The Cobra Group seeks to promote and sell. The interests of its clients is paramount of course, however Cobra believes that customer satisfaction always holds the key to success.

Field representatives are trained to not only present the features of a client’s product but to present what the tangible benefits of those products are. This way the customer is at the forefront of any promotion. The customer’s needs are the focus as representatives’ point out the benefits to them one by one.

Cobra never seeks to market products and services that are not seen as having a tangible benefit to their customers. This one fact allows customers to feel confident in any product that Cobra Group Plc seeks to promote. It is these values that set Cobra apart.

It was in 1989 that the Cobra Group was founded, of course with an aim to make it one of the top-ranking direct companies spread across Europe and Australasia. It was with this vision, this clear-cut aim that sales and marketing personnel started working for the Company. They wouldn't settle for anything less than that- they told themselves again and again. And in a very short span of time, Cobra rose to heights unforeseen. The Company spread out into more and more sectors and internationally reputed companies soon became its clients. More and more countries started getting added to the Company's marketing domain. Well worked-out path-breaking strategies and the enthusiasm to go on and on has helped the Company retain its position at the top for so long. And now, twenty years into the fray, Cobra Group aims at becoming a full-fledged global phenomenon.

Cobra Group is no doubt the best thing that ever happened to direct marketing. Marketing in general and direct marketing in particular have not been the same after the arrival of Cobra. Earlier there were companies who ventured into direct marketing, but they never bothered to take things seriously. It was in fact after the arrival of Cobra, about two decades back, that direct marketing started developing, and that too very fast. Cobra Group proved that direct marketing is an area with immense potential and possibilities and also that wonders could be worked in this field, if and if only you had the zeal to go on and on, untiringly. Cobra's sales and marketing professionals too were of a different mould compared to the conventional marketing companies. They thought different and worked out totally different and rather revolutionary kinds of strategies. They dared to go on and on, in all kinds of adverse situations. It was thus that Cobra made its surge forward. And in today's world of cut-throat competition too Cobra maintains its position, on top.

Four million new customers in just six years, that's what Cobra Group has done for npower, one of the most reputed of utilities companies. This is not an exceptional case as far as Cobra is concerned. In the utilities sector Cobra has been working with leading companies like npower, Nuon Energy and Australian Power and Gas for the past many years and rendering them valuable service. At a time when governments have been deregulating the utilities sectors, Cobra has been working wonders and helping clients build customer bases quickly and effectively. Clients are offered the most effective method of outsourcing their acquisition requirements, with Cobra delivering high volume, high quality customers at minimal cost. Of course competition has been tough, but Cobra Group has always been facing all kinds of challenges and competitions and here, in the utilities sector too, Cobra has come out with full marks.

Cobra Group has chartered a weekend program for the Owner's of Australia and New Zealand, which is held on a yearly basis. This years Admin Weekend is scheduled to be held on Thursday 18th June 2009 to Sunday 21st June 2009. The venue of this meeting is at Crowne Plaza Hunter Valley, North of Sydney, Australia. This event will be a great opportunity to provide the  Administrators with the tools to improve their day-to-day operations, which will undeniably improve your company at large. This event will all the more give all the Administrators an  opportunity to network and share ideas with over 100 other Administrators in similar roles.
The meetings will be incorporating Organisational meetings, Divisional Meetings and General Meetings including Legal's, Accounts, Recruitment, Organisation & housekeeping Etc. The content of these meetings will be extremely beneficial to the  Administrators and between the meetings and the network gatherings the weekend should be a full learning experience. This is the best opportunity for provided by Cobra, where your investment will pay off with results.

Founded in the eighties, the Cobra Group has borne witness to changes that have overtaken the world of direct marketing in three decades. The rather silent and subtle 1980's gave way to the tumultuous and eventful 1990's that saw many new marketing companies and groups coming up. And then the decade starting with 2001, which also marked the birth of the new millennium. This decade saw new and innovative trends coming up and marketing companies eager to adopt the most modern of means and the most sophisticated of strategies. In each of these three decades, the Cobra Group has managed to stay on top, taking in its stride the most drastic of changes too. In fact Cobra has always been thinking ahead of its times and hence has always been foreseeing changes that are imminent. Hence changes are always accorded a warm welcome from Cobra's side. Now that this decade too is almost drawing to a close, the Cobra Group has already started making plans for the next. The new decade, starting 2011, will of course see the Cobra Group spreading out into newer geographical areas, on its way to becoming a full fledged global concern. The new decade will also see Cobra Group bringing in its fold new industrial sectors and getting ready to adopt the most advanced of technologies and marketing strategies. Cobra is all set to make new landmark achievements, as it has always been, in the new decade too.

With business always on the increase, the Cobra Group has got Eastman Kodak Company to automate its offices all through the UK and Ireland. Kofax document capture technology and 90 Kodak i160 departmental scanners have been installed in the Cobra offices with a view to streamline the whole process of contract collation and processing. It should be remembered that the Cobra Group, the largest direct marketing company in the world, processes between 7,000 and 10,000 contracts each day and spends at least £250,000 annually on courier expenses related to these. The administrative burden and the deployment of manpower to handle these too would be minimized as a result of this new move by Cobra. This also helps in minimizing errors and avoid the occasional instances of documents going missing. For a company like Cobra, which is always on the upswing, such changes only too natural.

Three Indian Cobra professionals have been promoted to ownership, all on the same day. The most notable thing about this is that the three young professionals, all of them ladies, have been based in three different places in India and have already proved their worth.
Shubhangi Shivaji Shinde (based in Chennai), Komal Raj (based in Mumbai) and Rina Rajpal (based in Pune) are the three Cobra professionals who have now become owners. It has not been long since the three girls, with no prior experience in marketing, joined the Cobra Group. As part of the Cobra team, they had proved themselves as dedicated and enterprising to the core. And very soon they were leading their respective teams. Now Shubhangi owns her new marketing company, named 'Unique' while Komal is the owner of Krishna Co. Rina has just set up her marketing company, named Tangent. The three of them, who still remain as zestful as ever, are determined to go on and on, upholding the Cobra tradition of cent percent success in direct marketing.