Cobra Group news

For the past two decades, the Cobra Group has been moulding their leaders. Everyone who has joined the Company, with or without a marketing or sales background, has received the kind of training that would take him or her on to a leadership level in a relatively short span of time. The six young marketing enthusiasts from India who got promoted to ownership recently testify this well enough. Most of them had no prior marketing experience when they joined Cobra. Some of them didn't even know that they could be successful marketing professionals. But once they were in, things changed and very soon they were leading their respective teams. These are not stray instances. All this has been happening ever since Cobra was founded 20 years ago. The right kind of hands-on training, the proper kind of encouragement (including awards, promotions etc.), the opportunity to work in all kinds of challenging circumstances, the team spirit that makes things tick wonderfully - all this instils in Cobra Group professionals, the kind of self-confidence that make them leaders in their craft.

Human Commercial™ – this is the name given to a unique marketing methodology developed by the Cobra Group. Cobra focuses on personal interaction with the customer, engaging each and every individual in a conversation about their needs and requirements to ensure that they are choosing a product that is right for them. Every presentation is made in the form of Cobra's unique Human Commercial™. This human touch translates into effective, quality-driven acquisitions for the clients. Clients too opt for Cobra's Human Commercial™ rather than go the conventional way or depend on various media. There are many reasons for this. Cobra's Human Commercial™ presents the client’s brand, in person, to the general public and can very well be applied to a range of industries. It also cuts through the ‘noise’ of a crowded marketplace and enables the field representatives to respond to the customer’s body language and answer questions on the spot. In total it helps build up a personal relationship between the Company and the customers. The results delivered as a result of this are no less than dynamic. Cobra Group Plc has been doing wonders with its Human Commercial™ methodology.

Are you a client of the Cobra Group, one of the leaders in direct marketing? If not, become one. Cobra clients are indeed priveleged ones...and lucky too. This is because the Group has been working wonders by acquiring over 50,000 new customers per day for its client base. The Company also creates records of sorts by adding over US $5 billion to the clients' bottom line per year, on the global level. The benefits of such spectacular results are in fact reaped by Cobra's clients, representing diverse industries like telecommunications, finance/insurance, home security, charities, entertainment, sports etc. Become a priveleged client and stay assured; your products will get the right kind of promotion with the Cobra Group and the proof is all in the numbers.

While the monsoons are lashing all across India, also flashing through the marketing community in India is the news that three young and enterprising marketing professionals working for the Cobra Group have been made owners. Varun Agarwal from Mumbai, Kshitij Harsh from Pune and Anjali Barkur also from Mumbai have been making the best use of their marketing capabilities for Cobra for quite some time and have now turned owners of their own companies. The three of them had already won the appreciation of their respective Promoting Owners and everyone working with them. This news comes close on the heels of the news of three Indian women (Shubhangi Shinde, Komal Raj and Rina Rajpal) being made owners. June has indeed been eventful for the Cobra Group in India.

Here's great news for those who have been analysing Cobra's contributions in the charities sector! Latest figures released from the Public Fundraising Regulatory Association (PFRA) show the number of people signing up to give to charity through face-to-face fundraising hit its highest level last year. A 16% increase on the previous year. A projected 680,000 donors were recruited in the year to the end of March 2009. A recent article quoted Mick Aldridge, Chief executive of the PFRA saying that this year’s increase was a welcome surprise and attributed much of the growth to door-to-door fundraising. “Organisations are taking a fresh look at this area,” he said. “They have learnt from mistakes and are now taking a much more measured look at door-to-door, he said. The figures proved face-to-face could defy the recession he added. More and more charities are turning to door-to-door as a more cost effective means of recruiting donors because traditional methods such as direct mail were becoming last cost-effective. Based on the figures above, the charity fundraising arm of the Cobra Group can account for 54% of all the donors recruited, an amazing figure given the current economic climate. Cobra Group is in an enviable position of having access to hundreds of fundraisers across the United Kingdom to draw on. This is a great resource for charities looking at a truly national reach, none but Cobra has such large numbers to be able to recruit high quality donors.

Cobra Group is no doubt the best thing that ever happened to direct marketing. Marketing in general and direct marketing in particular have not been the same after the arrival of Cobra. Earlier there were companies who ventured into direct marketing, but they never bothered to take things seriously. It was in fact after the arrival of Cobra, about two decades back, that direct marketing started developing, and that too very fast. Cobra Group proved that direct marketing is an area with immense potential and possibilities and also that wonders could be worked in this field, if and if only you had the zeal to go on and on, untiringly. Cobra's sales and marketing professionals too were of a different mould compared to the conventional marketing companies. They thought different and worked out totally different and rather revolutionary kinds of strategies. They dared to go on and on, in all kinds of adverse situations. It was thus that Cobra made its surge forward. And in today's world of cut-throat competition too Cobra maintains its position, on top. 

Cobra Group Plc has chartered a weekend program for the Owner's of Australia and New Zealand, which is held on a yearly basis. This years Admin Weekend is scheduled to be held on Thursday 18th June 2009 to Sunday 21st June 2009. The venue of this meeting is at Crowne Plaza Hunter Valley, North of Sydney, Australia. This event will be a great opportunity to provide the  Administrators with the tools to improve their day-to-day operations, which will undeniably improve your company at large. This event will all the more give all the Administrators an  opportunity to network and share ideas with over 100 other Administrators in similar roles.
The meetings will be incorporating Organisational meetings, Divisional Meetings and General Meetings including Legal's, Accounts, Recruitment, Organisation & housekeeping Etc. The content of these meetings will be extremely beneficial to the  Administrators and between the meetings and the network gatherings the weekend should be a full learning experience. This is the best opportunity for  provided by Cobra, where your investment will pay off with results.

Founded in the eighties, the Cobra Group has borne witness to changes that have overtaken the world of direct marketing in three decades. The rather silent and subtle 1980's gave way to the tumultuous and eventful 1990's that saw many new marketing companies and groups coming up. And then the decade starting with 2001, which also marked the birth of the new millennium. This decade saw new and innovative trends coming up and marketing companies eager to adopt the most modern of means and the most sophisticated of strategies. In each of these three decades, the Cobra Group has managed to stay on top, taking in its stride the most drastic of changes too. In fact Cobra has always been thinking ahead of its times and hence has always been foreseeing changes that are imminent. Hence changes are always accorded a warm welcome from Cobra's side. Now that this decade too is almost drawing to a close, the Cobra Group has already started making plans for the next. The new decade, starting 2011, will of course see the Cobra Group spreading out into newer geographical areas, on its way to becoming a full fledged global concern. The new decade will also see Cobra Group bringing in its fold new industrial sectors and getting ready to adopt the most advanced of technologies and marketing strategies. Cobra is all set to make new landmark achievements, as it has always been, in the new decade too.