Cobra Group news

Updated news on Cobra Group UK

Cobra gets Kodak to automate its offices

Posted by: amjath in sales and marketing, Cobra Kodak Company, cobra group plc on Jun 5, 2009

With business always on the increase, the Cobra Group has got Eastman Kodak Company to automate its offices all through the UK and Ireland. Kofax document capture technology and 90 Kodak i160 departmental scanners have been installed in the Cobra offices with a view to streamline the whole process of contract collation and processing. It should be remembered that the Cobra Group, the largest direct marketing company in the world, processes between 7,000 and 10,000 contracts each day and spends at least £250,000 annually on courier expenses related to these. The administrative burden and the deployment of manpower to handle these too would be minimized as a result of this new move by Cobra. This also helps in minimizing errors and avoid the occasional instances of documents going missing. For a company like Cobra, which is always on the upswing, such changes only too natural.

Three Indian Cobra professionals promoted to ownership

Posted by: amjath in sales and marketing, cobra marketing companies, cobra group plc on Jun 4, 2009

Three Indian Cobra professionals have been promoted to ownership, all on the same day. The most notable thing about this is that the three young professionals, all of them ladies, have been based in three different places in India and have already proved their worth.
Shubhangi Shivaji Shinde (based in Chennai), Komal Raj (based in Mumbai) and Rina Rajpal (based in Pune) are the three Cobra professionals who have now become owners. It has not been long since the three girls, with no prior experience in marketing, joined the Cobra Group. As part of the Cobra team, they had proved themselves as dedicated and enterprising to the core. And very soon they were leading their respective teams. Now Shubhangi owns her new marketing company, named 'Unique' while Komal is the owner of Krishna Co. Rina has just set up her marketing company, named Tangent. The three of them, who still remain as zestful as ever, are determined to go on and on, upholding the Cobra tradition of cent percent success in direct marketing.

Cobra protects you and your homes too!

Posted by: amjath in cobra marketing companies, cobra group plc, cobra group on Jun 2, 2009

It has been proved again and again that the Cobra Group is intimately related to the lives of its customers, spread all across the globe. For Cobra it's not just marketing that is of primary concern. The welfare and safety of people all around too is given utmost importance. The Cobra Group pays much attention to home security, which people tend to dismiss as something rather insignificant. Cobra understands that for a society to be safe, secure and prosperous and for peace to exist, homes have to be secure. Sales and marketing professionals from Cobra have always been striving, in the course of their routine interactions with their most valued customers, to make them realize as to how important it is to safeguard homes. Cobra offers the solutions too, in the form of home safety equipments, both wired and wireless monitored alarms. Cobra also supervises the installation of the same and Cobra professionals rest assured only when they are sure that their customers are safe.

Cobra and charity work

Posted by: amjath in cobra marketing companies, cobra group plc, cobra group on Jun 1, 2009

Cobra Group is not just about sales and marketing. Of course Cobra is a name that stands for success in the direct marketing sector. At the same time, humanitarian concerns too have been of prime concern for the pioneering marketing group. The Cobra Group, with the help of its fund-raising division, Support Direct, has been playing a key role in the charity sector.

Support Direct, with an unbeatable track record of about a decade, is the largest face-to-face donor acquisition company in the world and does fund acquisition for the world's largest not-for-profit and charitable organisations. Spread in as many as 14 countries, Support Direct educates potential donors on the services of such charitable organisations. All this happens in true Cobra fashion, with utmost professionalism and precision.

Support Direct has, since 1999, acquired over 2 million regular, committed donors in the UK and Ireland alone. Cobra does all this with the same amount of dedication that it shows in its other ventures and thus helps many charitable organisations and assists in many noble, humanitarian activities too.

Cobra wins over hearts

Posted by: amjath in sales and marketing, cobra marketing companies on May 30, 2009

That the Cobra Group has admirers all over the world is a well-known fact. It's the wholehearted support of these admirers- customers, client companies et al- that has always kept Cobra Group on the number one slot in the direct marketing sector. In all its marketing ventures Cobra has always found its admirers vouching their full support and do whatever they can to make each venture a success story. Now that Cobra is engaged in something other than marketing, namely the rebuilding of schools in Philippines, things are taking a new turn. With people coming to know that the Cobra Group, through its 'Making Schools Ready' project, is contributing its share towards making things better for school kids in the backward areas of Philippines, admirers of Cobra are increasing in number. Thousands are turning Cobra admirers everyday. The noble gesture by the Cobra Group is winning over the hearts of people all across the globe. It's this love and support, which the usual marketing seem to lack, that keeps Cobra on the go, always.

Others follow trends; trends follow Cobra

Posted by: amjath in sales and marketing, cobra marketing companies, cobra group on May 29, 2009

While other companies in the direct marketing sector follow market trends, the Cobra Group has made it sort of an unwritten rule not to go with the trends. Cobra has always been going ahead of trends and trends have always been following the Cobra Group.

Cobra is so well-researched and up-to-date as regards the market scenario that very often Cobra Group professionals think well ahead of upcoming trends and imminent changes in the global market. This helps them to keep Cobra much ahead of other marketing companies or groups and thus the Cobra Group never needs to bother about coping with changing trends and all. Cobra Group marketing professionals also come up with path-breaking marketing strategies that mostly result in the setting of new market trends. This has always been possible because ever since Cobra began its operations in the mid 1980's, the key policy always was to think ahead of the times. This has been adhered to with utmost sincerity and the result is that the Cobra Group has reached such heights as would not even come in the wildest of dreams of other marketing companies.

Cobra, in the world of direct marketing, is a name that stands for success and success alone.

Cobra strikes when the iron is hot!

Posted by: amjath in sales and marketing, cobra group on May 27, 2009

Cobra Group no doubt is the best and the most successful of all direct marketing groups and 32298193

companies. The reason for this is that Cobra has made it a habit 'to strike when the iron is hot'. Cobra's firm belief in the adage has contributed much to its growth.

Timing is of utmost importance in any marketing endeavour, whatever be the product in hand. A slight delay could result in you being out of demand or lagging much behind others in the fray. The Cobra Group has always made it a point to be the first everywhere and make the best of the moment in hand.

It's this promptness and the precision in timing and such other things that have made the Cobra Group the favourite of its client companies, to whose goodwill and support Cobra owes much of its success. The client companies know that once their product is in the hands of the Cobra Group professionals, it would all work out fine. They know that what they have got to offer, in terms of services or products, will definitely reach the right kind of customers and their business would simply go booming. The customers too know that Cobra would bring to them what they require the most and that too before anyone else does that.

It's this go-getter attitude that has made Cobra Group what it is today, the best of all direct marketing groups.

Cobra Group spreads out into new sectors

Posted by: amjath in sales and marketing, cobra group on May 25, 2009

Cobra Group, world leaders in the direct marketing sector, are spreading out into new sectors. Telecommunications, Insurance, Finance etc were the prominent industrial sectors represented by the Cobra Group. Now Cobra, always eager to stay abreast of times, spreads out into newer sectors too.

Cobra's Sports and Entertainment division, which is the youngest among Cobra's marketing divisions, is already on the way to making it big. While on the sports side Cobra engages in sales and promotional activities on behalf of sports clubs and teams, on the entertainment side, Cobra gives a strong push to the Digital Revolution.With the Cobra Group getting involved in active promotion in the sports sector and organizing interactive sessions at stadiums, clubs, shopping malls etc, things are going to be much different for sports lovers and sports clubs & teams. Sports clubs and teams would even start making extra revenue by way of the innovative promotion tactics brought in by Cobra.

In the entertainment sector, Cobra is exploring all possible possibilities in the field of digital entertainment. Cobra endeavours to take the Digital Revolution in entertainment to newer customers and newer regions across the globe. SKY, Austar and Showtime Arabia are among the prominent clients that Cobra has in the entertainment sector.

Cobra group on a very different kind of mission

Posted by: amjath in cobra group plc, Cobra Group of Companies, Cobra Group Companies, cobra group on May 23, 2009

Cobra Group Plc, leaders in direct sales and marketing, embarks on a very different kind of mission. Under the 'Making Schools Ready' project, the Cobra Group endeavours to set things right for hundreds of school children in Philippines. Cobra has adopted schools in the Antique province, one of the most backward provinces in Philippines. The schools, which have been in a totally miserable plight, are now in for a face-lift. The buildings are being renovated, new furniture brought in, library facilities are being included and the teaching-learning process is being put on the right track. The Nagbangi Elementary School is among the first of beneficiaries of Cobra's 'Making Schools Ready' project. The kids there were so happy about the change that had come into their lives that they expressed it in a reception held to honour three delegates from the Cobra Group, who paid a visit to the school. Cobra Group personnel are supervising all reconstruction and refurbishing activities on a personal level.

A brave new world: Thanks to Cobra!

Posted by: amjath in sales and marketing, cobra group plc, Cobra Group of Companies, Cobra Group Companies, cobra group on May 22, 2009

The world is now a brave new world, thanks to the Cobra Group, leaders in direct sales and face-to-face marketing. Marketing has become so easy and simple with the Cobra Group Plc being around that newer and even comparatively smaller companies are ready to take the plunge into the market in a bid to promote and sell their wares and services. Marketing has never before been like this- easy, interesting and exciting too. This change, in fact a big, revolutionary change has come over the world market only because of the concentrated and wholehearted efforts of the Cobra Group. Of course sales and marketing is not child's play. It never was, to be true. And in this age of cut-throat competition, when companies are flooding the market with newer and more products every day, it's tougher and sophisticated too. But when the Cobra Group takes things in its sway, asking the client companies to stop worrying about sales, promotion and such things, it all becomes easy and even child's play for the companies involved. Cobra professionals, who are the best and the most seasoned of sales and marketing professionals, work wonders with the products and services that the client companies want them to promote and market. Things go smooth for the companies from then on and thus companies, established and reputed ones as well as newer ones, are always ready to come up offering newer products and services. Thus it's really a 'brave new world', especially in the direct sales and marketing sector, courtesy the Cobra Group.

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