Blog Entries

Cobra Group's customer retention techniques get wide acclaim

remya@helpmego.to — Fri, 26 Feb 2010 00:00:00 +0100

Cobra Group's customer retention techniques, which are well worked out and implemented in a very effective manner, get wide acclaim in the direct marketing industry in UK.

Customer retention techniques remains a vital part in Cobra's business practices and has helped the company to withhold the status of one among the fastest growing direct marketing companies of UK. The company has designed trustworthy customer retention techniques to earn customer confidence that lasts.
Cobra Group Plc [...]

January 2010 has been fruitful for The Cobra Group

remya@helpmego.to — Fri, 29 Jan 2010 00:00:00 +0100

January 2010 has been a fruitful month for The Cobra Group Companies, starting on a high note, making it a point to retain the growth rate that was produced throughout 2009, in all sectors that it has been operating in.

In the very first week of January 2010, The Cobra Group Plc achieved high results in various division including; Charity, Pay TV, Energy, Insurance and Telecommunications. Despite the bleak and colourless winter that seemed to cast its lethargic shadow over the The Cob [...]

Cobra gives comprehensive training to administrators

amjath.seo@helpmego.to — Mon, 16 Nov 2009 00:00:00 +0100

The administrators, who play a very important role as far as The Cobra Group PLC is concerned, are never left unattended or uncared for. The company makes it a point to take care of them in the best possible way. Cobra knows it very well that these administrators need to be updated on the market trends and the latest happenings in the direct marketing sector. The administrators of course take pains to keep themselves apace with things that take place around them, in the direct marketing s [...]

Cobra makes use of npower Sales Coaching Impacts

amjath.seo@helpmego.to — Mon, 09 Nov 2009 00:00:00 +0100

It's well known that Cobra Group PLC never spares any effort to make use of the resources that come up. Over the course of nine weeks, a set of npower Sales Coaching Impacts were designed to cover a diverse range of topics to ensure that all Sales Marketing Companies within the energy divisions are able to run their businesses to their highest level, which in effect will have a positive impact on all Sales Representatives across the sector. The programmes further help to show how to run [...]

Cobra sells benefits, not features

amjath.seo@helpmego.to — Wed, 15 Jul 2009 00:00:00 +0100

It’s the benefits of a product and not its features that The Cobra Group PLC seeks to promote and sell. The interests of its clients is paramount of course, however Cobra believes that customer satisfaction always holds the key to success.
Field representatives are trained to not only present the features of a client’s product but to present what the tangible benefits of those products are. This way the customer is at the forefront of any promotion. The customer’s needs are the fo [...]

Cobra's insurance channel brings in 4000 new customers per week

remya@helpmego.to — Tue, 14 Jul 2009 00:00:00 +0100

4,000 new customers every week now that is something to be proud of. This is what Cobra Groups insurance channel has been registering in the United Kingdom alone. The financial and insurance arm of the company has been delivering similar results over the course of many years, not only in the UK, but around the world.
Whether it is the marketing of credit cards or store cards or the acquisition of customers for insurance companies, Cobra Group has been leading the way. This has been achie [...]

Cobra's 2009 Administration Weekend

remya@helpmego.to — Mon, 13 Jul 2009 00:00:00 +0100

The 2009 Administration Weekend of The Cobra Group PLC was held recently and was attended by administrators from all over Australia, New Zealand and Asia. The conference provided a great opportunity to meet, network and challenge the mind and was seen by all as a big success. Operations Manager Michele Jones kicked off the conference with a very inspiring talk while Guest Speaker, Vice President Paul Burkett spoke about "Understanding your Owner", and about the role an Administrator has in thei [...]

Cobra's Australia-New Zealand Owners Meeting ends on a positive note

remya@helpmego.to — Fri, 10 Jul 2009 00:00:00 +0100

The Australia and New Zealand Cobra owners meet ended on a very positive note recently. After discussions, exchange of views and ideas and many inspiring sessions, the final day of the meet turned out to be very eventful. The main highlight of the final day of the meet was the final meeting, in which Spencer Galbally discussed the remarkable success of David D'Agostino, who has registered landmark achievements in Italy. Another highlight was the Paralympic video presentation and the interview be [...]

Resources

amjath.seo@helpmego.to — Thu, 09 Jul 2009 00:00:00 +0100

Marketing Lists : Accurate and targeted UK consumer email lists selectable from over 1000.criteria.

Mines and Mining News : The latest mining news from around the world, plus corporate, financial and social channels - updated hourly.

Business for sale ontario : Find Ontario business for sale by searching classified ad listings
of Canadian businesses for sale. Find a business to buy or sell in

Canada.

Local Yellow Pages Directory : A company busines [...]

Cobra offers the best of solutions for unemployment

remya@helpmego.to — Wed, 08 Jul 2009 00:00:00 +0100

Unemployment is a real big issue for many countries, a growing problem in the present scenario; and it's here that the Cobra Group plays a decisive role. Job loss rates are at an all-time high these days with the recession taking its toll, all the world around. Cobra, the direct marketing company that offers myriad solutions to your marketing needs, also has the best of solutions to tackle the threat of unemployment. With more and more companies joining the ranks of the Company's clients, more [...]

Cobra completes 20 successful years

amjath.seo@helpmego.to — Tue, 07 Jul 2009 00:00:00 +0100

It was in 1989 that the Cobra Group was founded, of course with an aim to make it one of the top-ranking direct companies spread across Europe and Australasia. It was with this vision, this clear-cut aim that sales and marketing personnel started working for the Company. They wouldn't settle for anything less than that- they told themselves again and again. And in a very short span of time, Cobra rose to heights unforeseen. The Company spread out into more and more sectors and internationally re [...]

Cobra nurtures leadership

remya@helpmego.to — Sat, 04 Jul 2009 00:00:00 +0100

For the past two decades, the Cobra Group has been moulding their leaders. Everyone who has joined the Company, with or without a marketing or sales background, has received the kind of training that would take him or her on to a leadership level in a relatively short span of time. The six young marketing enthusiasts from India who got promoted to ownership recently testify this well enough. Most of them had no prior marketing experience when they joined Cobra. Some of them didn't even know that [...]

Why clients opt for Cobra's Human Commercial™?

remya@helpmego.to — Thu, 02 Jul 2009 00:00:00 +0100

Human Commercial™ – this is the name given to a unique marketing methodology developed by the Cobra Group. Cobra focuses on personal interaction with the customer, engaging each and every individual in a conversation about their needs and requirements to ensure that they are choosing a product that is right for them. Every presentation is made in the form of Cobra's unique Human Commercial™. This human touch translates into effective, quality-driven acquisitions for the clients. Clients to [...]

Cobra's client base gets 50,000 new customers every day

remya@helpmego.to — Wed, 01 Jul 2009 00:00:00 +0100

Are you a client of the Cobra Group, one of the leaders in direct marketing? If not, become one. Cobra clients are indeed priveleged ones...and lucky too. This is because the Group has been working wonders by acquiring over 50,000 new customers per day for its client base. The Company also creates records of sorts by adding over US $5 billion to the clients' bottom line per year, on the global level. The benefits of such spectacular results are in fact reaped by Cobra's clients, representing div [...]

Cobra gets three more Indian owners

remya@helpmego.to — Tue, 30 Jun 2009 00:00:00 +0100

While the monsoons are lashing all across India, also flashing through the marketing community in India is the news that three young and enterprising marketing professionals working for the Cobra Group have been made owners. Varun Agarwal from Mumbai, Kshitij Harsh from Pune and Anjali Barkur also from Mumbai have been making the best use of their marketing capabilities for Cobra for quite some time and have now turned owners of their own companies. The three of them had already won the apprecia [...]

Cobra Group takes 54% of the face to face donor recruitment

amjath.seo@helpmego.to — Mon, 29 Jun 2009 00:00:00 +0100

Here's great news for those who have been analysing Cobra's contributions in the charities sector! Latest figures released from the Public Fundraising Regulatory Association (PFRA) show the number of people signing up to give to charity through face-to-face fundraising hit its highest level last year. A 16% increase on the previous year. A projected 680,000 donors were recruited in the year to the end of March 2009. A recent article quoted Mick Aldridge, Chief executive of the PFRA saying that t [...]

Cobra: The best thing that ever happened to direct marketing

amjath.seo@helpmego.to — Wed, 17 Jun 2009 00:00:00 +0100

Cobra Group is no doubt the best thing that ever happened to direct marketing. Marketing in general and direct marketing in particular have not been the same after the arrival of Cobra. Earlier there were companies who ventured into direct marketing, but they never bothered to take things seriously. It was in fact after the arrival of Cobra, about two decades back, that direct marketing started developing, and that too very fast. Cobra Group proved that direct marketing is an area with immense p [...]

Cobra delivers 4 million new customers to npower in 6 years

amjath.seo@helpmego.to — Tue, 16 Jun 2009 00:00:00 +0100

Four million new customers in just six years, that's what Cobra Group has done for npower, one of the most reputed of utilities companies. This is not an exceptional case as far as Cobra is concerned. In the utilities sector Cobra has been working with leading companies like npower, Nuon Energy and Australian Power and Gas for the past many years and rendering them valuable service. At a time when governments have been deregulating the utilities sectors, Cobra has been working wonders and helpin [...]

Cobra's long awaited Admin Weekend Program of the year is Scheduled

amjath.seo@helpmego.to — Mon, 15 Jun 2009 00:00:00 +0100

Cobra Group Plc has chartered a weekend program for the Owner's of Australia and New Zealand, which is held on a yearly basis. This years Admin Weekend is scheduled to be held on Thursday 18th June 2009 to Sunday 21st June 2009. The venue of this meeting is at Crowne Plaza Hunter Valley, North of Sydney, Australia. This event will be a great opportunity to provide the Administrators with the tools to improve their day-to-day operations, which will undeniably improve your company at large. This [...]

Cobra has elaborate plans for the next decade

amjath.seo@helpmego.to — Sat, 06 Jun 2009 00:00:00 +0100

Founded in the eighties, the Cobra Group has borne witness to changes that have overtaken the world of direct marketing in three decades. The rather silent and subtle 1980's gave way to the tumultuous and eventful 1990's that saw many new marketing companies and groups coming up. And then the decade starting with 2001, which also marked the birth of the new millennium. This decade saw new and innovative trends coming up and marketing companies eager to adopt the most modern of means and t [...]