Cobra Group news

Cobra Group's customer retention techniques, which are well worked out and implemented in a very effective manner, get wide acclaim in the direct marketing industry in UK.

Customer retention techniques remains a vital part in Cobra's business practices and has helped the company to withhold the status of one among the fastest growing direct marketing companies of UK. The company has designed trustworthy customer retention techniques to earn customer confidence that lasts.

Cobra Group Plc has been increasing its client base successfully by equally focusing on both the pre-sale and post-sale customer retention strategies. The strategies are frequently up-dated by collecting current market information and feedback from the existing customers and by keeping track on their changing needs.

Thus, with the unique and effective customer retention techniques, Cobra Group of Companies strives in the direct marketing arena.

January 2010 has been a fruitful month for The Cobra Group Companies, starting on a high note, making it a point to retain the growth rate that was produced throughout 2009, in all sectors that it has been operating in.

In the very first week of January 2010, The Cobra Group Plc achieved high results in various division including; Charity, Pay TV, Energy, Insurance and Telecommunications. Despite the bleak and colourless winter that seemed to cast its lethargic shadow over the The Cobra Group’s resilience has continued to shine through, proving that it is going be an prove eventful year for The Cobra Group

. Let's hope February takes off from where January ends for The Cobra Group PLC and then, with the onset of Spring in March, business blooms even further.

The administrators, who play a very important role as far as The Cobra Group is concerned, are never left unattended or uncared for. The company makes it a point to take care of them in the best possible way.

Cobra knows it very well that these administrators need to be updated on the market trends and the latest happenings in the direct marketing sector. The administrators of course take pains to keep themselves apace with things that take place around them, in the direct marketing sector. But there are more things that experts could teach them and there are lots of things that analysts could convey to them about trends and changing lifestyles and their impact on direct marketing

. It's hence that Cobra Group UK finds time and spends enormous amounts of money to impart to the administrators regular and comprehensive training. This kind of an involvement gets translated into high volume customer acquisition for Cobra Group Companies Clients, who represent different industrial sectors.

It's well known that Cobra Group PLC never spares any effort to make use of the resources that come up. Over the course of nine weeks, a set of npower Sales Coaching Impacts were designed to cover a diverse range of topics to ensure that all Sales Marketing Companies within the energy divisions are able to run their businesses to their highest level, which in effect will have a positive impact on all Sales Representatives across the sector. The programmes further help to show how to run a successful business and most importantly how to run yourself to become the best at what you do and to climb to the top successfully.

It is learning material such as this that further helped The Cobra Group to be successful ensuring all Sales Representatives are pitching correctly and fairly and keeping the excellent reputation that The Cobra Group Companies has built over its twenty year history.

It’s the benefits of a product and not its features that The Cobra Group seeks to promote and sell. The interests of its clients is paramount of course, however Cobra believes that customer satisfaction always holds the key to success.

Field representatives are trained to not only present the features of a client’s product but to present what the tangible benefits of those products are. This way the customer is at the forefront of any promotion. The customer’s needs are the focus as representatives’ point out the benefits to them one by one.

Cobra never seeks to market products and services that are not seen as having a tangible benefit to their customers. This one fact allows customers to feel confident in any product that Cobra Group Plc seeks to promote. It is these values that set Cobra apart.

4,000 new customers every week now that is something to be proud of. This is what Cobra Groups insurance channel has been registering in the United Kingdom alone. The financial and insurance arm of the company has been delivering similar results over the course of many years, not only in the UK, but around the world.

Whether it is the marketing of credit cards or store cards or the acquisition of customers for insurance companies, Cobra Group has been leading the way. This has been achieved by utilising their trademarked Human Commercial and by constantly challenging the status quo – evolving as the market does.

The 2009 Administration Weekend of The Cobra Group was held recently and was attended by administrators from all over Australia, New Zealand and Asia. The conference provided a great opportunity to meet, network and challenge the mind and was seen by all as a big success. Operations Manager Michele Jones kicked off the conference with a very inspiring talk while Guest Speaker, Vice President Paul Burkett spoke about "Understanding your Owner", and about the role an Administrator has in their progression. Vice President James Greaves' talk on 'Networking', Michele Jones speaking on 'Effective Communication', sessions on 'Time Management' and 'Goal Setting' etc were the highlights of the meeting. As well as the presenters there were also Organisational Meetings, Organisational Dinners, Special Awards, and Best Dressed Competitions etc. Speaking about the 'Reaching for the Stars' launch of the Administration Academy, Manager Juanita Pappalardo gave an insight into what could be expected in the coming months.

Unemployment is a real big issue for many countries, a growing problem in the present scenario; and it's here that the Cobra Group plays a decisive role. Job loss rates are at an all-time high these days with the recession taking its toll, all the world around. Cobra, the direct marketing company that offers myriad solutions to your marketing needs, also has the best of solutions to tackle the threat of unemployment. With more and more companies joining the ranks of the Company's clients, more opportunities are created for those who aspire to try their hand at sales and marketing. Cobra's theory has always been that every individual has in him or her the most basic of marketing skills. It just needs to be brought out and encouraged. It's a nurturing training that the Company does for everyone, irrespective of whether they have a marketing background or not. And hence everyone who joins the Company ends up being a successful sales/marketing professional. The unemployed thus not only get employed, but also get transformed into the best of the lot. This is what keeps Cobra Group two steps ahead in the direct marketing sector.

It was in 1989 that the Cobra Group was founded, of course with an aim to make it one of the top-ranking direct companies spread across Europe and Australasia. It was with this vision, this clear-cut aim that sales and marketing personnel started working for the Company. They wouldn't settle for anything less than that- they told themselves again and again. And in a very short span of time, Cobra rose to heights unforeseen. The Company spread out into more and more sectors and internationally reputed companies soon became its clients. More and more countries started getting added to the Company's marketing domain. Well worked-out path-breaking strategies and the enthusiasm to go on and on has helped the Company retain its position at the top for so long. And now, twenty years into the fray, Cobra Group aims at becoming a full-fledged global phenomenon.

For the past two decades, the Cobra Group has been moulding their leaders. Everyone who has joined the Company, with or without a marketing or sales background, has received the kind of training that would take him or her on to a leadership level in a relatively short span of time. The six young marketing enthusiasts from India who got promoted to ownership recently testify this well enough. Most of them had no prior marketing experience when they joined Cobra. Some of them didn't even know that they could be successful marketing professionals. But once they were in, things changed and very soon they were leading their respective teams. These are not stray instances. All this has been happening ever since Cobra was founded 20 years ago. The right kind of hands-on training, the proper kind of encouragement (including awards, promotions etc.), the opportunity to work in all kinds of challenging circumstances, the team spirit that makes things tick wonderfully - all this instils in Cobra Group professionals, the kind of self-confidence that make them leaders in their craft.