Cobra Group news

4,000 new customers every week now that is something to be proud of. This is what Cobra Groups insurance channel has been registering in the United Kingdom alone. The financial and insurance arm of the company has been delivering similar results over the course of many years, not only in the UK, but around the world. Whether it is the marketing of credit cards or store cards or the acquisition of customers for insurance companies, Cobra Group has been leading the way. This has been achieved by utilising their trademarked Human Commercial and by constantly challenging the status quo – evolving as the market does.

The 2009 Administration Weekend of The Cobra Group PLC was held recently and was attended by administrators from all over Australia, New Zealand and Asia. The conference provided a great opportunity to meet, network and challenge the mind and was seen by all as a big success. Operations Manager Michele Jones kicked off the conference with a very inspiring talk while Guest Speaker, Vice President Paul Burkett spoke about "Understanding your Owner", and about the role an Administrator has in their progression. Vice President James Greaves' talk on 'Networking', Michele Jones speaking on 'Effective Communication', sessions on 'Time Management' and 'Goal Setting' etc were the highlights of the meeting. As well as the presenters there were also Organisational Meetings, Organisational Dinners, Special Awards, and Best Dressed Competitions etc. Speaking about the 'Reaching for the Stars' launch of the Administration Academy, Manager Juanita Pappalardo gave an insight into what could be expected in the coming months.

The Australia and New Zealand Cobra owners meet ended on a very positive note recently. After discussions, exchange of views and ideas and many inspiring sessions, the final day of the meet turned out to be very eventful. The main highlight of the final day of the meet was the final meeting, in which Spencer Galbally discussed the remarkable success of David D'Agostino, who has registered landmark achievements in Italy. Another highlight was the Paralympic video presentation and the interview between Anthony Tarquini and inspirational Paralympic hero, Heath Francis, an interview which made everyone realize what The Cobra Group has done for the Paralympians.

Unemployment is a real big issue for many countries, a growing problem in the present scenario; and it's here that the Cobra Group plays a decisive role. Job loss rates are at an all-time high these days with the recession taking its toll, all the world around. Cobra, the direct marketing company that offers myriad solutions to your marketing needs, also has the best of solutions to tackle the threat of unemployment. With more and more companies joining the ranks of the Company's clients, more opportunities are created for those who aspire to try their hand at sales and marketing. Cobra's theory has always been that every individual has in him or her the most basic of marketing skills. It just needs to be brought out and encouraged. It's a nurturing training that the Company does for everyone, irrespective of whether they have a marketing background or not. And hence everyone who joins the Company ends up being a successful sales/marketing professional. The unemployed thus not only get employed, but also get transformed into the best of the lot. This is what keeps Cobra Group two steps ahead in the direct marketing sector.

For the past two decades, the Cobra Group has been moulding their leaders. Everyone who has joined the Company, with or without a marketing or sales background, has received the kind of training that would take him or her on to a leadership level in a relatively short span of time. The six young marketing enthusiasts from India who got promoted to ownership recently testify this well enough. Most of them had no prior marketing experience when they joined Cobra. Some of them didn't even know that they could be successful marketing professionals. But once they were in, things changed and very soon they were leading their respective teams. These are not stray instances. All this has been happening ever since Cobra was founded 20 years ago. The right kind of hands-on training, the proper kind of encouragement (including awards, promotions etc.), the opportunity to work in all kinds of challenging circumstances, the team spirit that makes things tick wonderfully - all this instils in Cobra Group professionals, the kind of self-confidence that make them leaders in their craft.

Human Commercial™ – this is the name given to a unique marketing methodology developed by the Cobra Group. Cobra focuses on personal interaction with the customer, engaging each and every individual in a conversation about their needs and requirements to ensure that they are choosing a product that is right for them. Every presentation is made in the form of Cobra's unique Human Commercial™. This human touch translates into effective, quality-driven acquisitions for the clients. Clients too opt for Cobra's Human Commercial™ rather than go the conventional way or depend on various media. There are many reasons for this. Cobra's Human Commercial™ presents the client’s brand, in person, to the general public and can very well be applied to a range of industries. It also cuts through the ‘noise’ of a crowded marketplace and enables the field representatives to respond to the customer’s body language and answer questions on the spot. In total it helps build up a personal relationship between the Company and the customers. The results delivered as a result of this are no less than dynamic. Cobra Group Plc has been doing wonders with its Human Commercial™ methodology.