Cobra Group news

Human Commercial™ – this is the name given to a unique marketing methodology developed by the Cobra Group. Cobra focuses on personal interaction with the customer, engaging each and every individual in a conversation about their needs and requirements to ensure that they are choosing a product that is right for them. Every presentation is made in the form of Cobra's unique Human Commercial™. This human touch translates into effective, quality-driven acquisitions for the clients. Clients too opt for Cobra's Human Commercial™ rather than go the conventional way or depend on various media. There are many reasons for this. Cobra's Human Commercial™ presents the client’s brand, in person, to the general public and can very well be applied to a range of industries. It also cuts through the ‘noise’ of a crowded marketplace and enables the field representatives to respond to the customer’s body language and answer questions on the spot. In total it helps build up a personal relationship between the Company and the customers. The results delivered as a result of this are no less than dynamic. Cobra Group Plc has been doing wonders with its Human Commercial™ methodology.

Are you a client of the Cobra Group, one of the leaders in direct marketing? If not, become one. Cobra clients are indeed priveleged ones...and lucky too. This is because the Group has been working wonders by acquiring over 50,000 new customers per day for its client base. The Company also creates records of sorts by adding over US $5 billion to the clients' bottom line per year, on the global level. The benefits of such spectacular results are in fact reaped by Cobra's clients, representing diverse industries like telecommunications, finance/insurance, home security, charities, entertainment, sports etc. Become a priveleged client and stay assured; your products will get the right kind of promotion with the Cobra Group and the proof is all in the numbers.

While the monsoons are lashing all across India, also flashing through the marketing community in India is the news that three young and enterprising marketing professionals working for the Cobra Group have been made owners. Varun Agarwal from Mumbai, Kshitij Harsh from Pune and Anjali Barkur also from Mumbai have been making the best use of their marketing capabilities for Cobra for quite some time and have now turned owners of their own companies. The three of them had already won the appreciation of their respective Promoting Owners and everyone working with them. This news comes close on the heels of the news of three Indian women (Shubhangi Shinde, Komal Raj and Rina Rajpal) being made owners. June has indeed been eventful for the Cobra Group in India.

Cobra Group is no doubt the best thing that ever happened to direct marketing. Marketing in general and direct marketing in particular have not been the same after the arrival of Cobra. Earlier there were companies who ventured into direct marketing, but they never bothered to take things seriously. It was in fact after the arrival of Cobra, about two decades back, that direct marketing started developing, and that too very fast. Cobra Group proved that direct marketing is an area with immense potential and possibilities and also that wonders could be worked in this field, if and if only you had the zeal to go on and on, untiringly. Cobra's sales and marketing professionals too were of a different mould compared to the conventional marketing companies. They thought different and worked out totally different and rather revolutionary kinds of strategies. They dared to go on and on, in all kinds of adverse situations. It was thus that Cobra made its surge forward. And in today's world of cut-throat competition too Cobra maintains its position, on top.

It has been proved again and again that the Cobra Group is intimately related to the lives of its customers, spread all across the globe. For Cobra it's not just marketing that is of primary concern. The welfare and safety of people all around too is given utmost importance. The Cobra Group pays much attention to home security, which people tend to dismiss as something rather insignificant. Cobra understands that for a society to be safe, secure and prosperous and for peace to exist, homes have to be secure. Sales and marketing professionals from Cobra have always been striving, in the course of their routine interactions with their most valued customers, to make them realize as to how important it is to safeguard homes. Cobra offers the solutions too, in the form of home safety equipments, both wired and wireless monitored alarms. Cobra also supervises the installation of the same and Cobra professionals rest assured only when they are sure that their customers are safe.

Cobra Group is not just about sales and marketing. Of course Cobra is a name that stands for success in the direct marketing sector. At the same time, humanitarian concerns too have been of prime concern for the pioneering marketing group. The Cobra Group, with the help of its fund-raising division, Support Direct, has been playing a key role in the charity sector.

Support Direct, with an unbeatable track record of about a decade, is the largest  face-to-face donor acquisition company in the world and does fund acquisition for the world's largest not-for-profit and charitable organisations. Spread in as many as 14 countries, Support Direct educates  potential donors on the services of such charitable organisations. All this happens in true Cobra fashion, with utmost professionalism and precision.

Support Direct has, since 1999,  acquired over 2 million regular, committed donors in the UK and Ireland alone. Cobra does all this with the same amount of dedication that it shows in its other ventures and thus helps many charitable organisations and assists in many noble, humanitarian activities too.

That the Cobra Group has admirers all over the world is a well-known fact. It's the wholehearted support of these admirers- customers, client companies et al- that has always kept Cobra Group on the number one slot in the direct marketing sector. In all its marketing ventures Cobra has always found its admirers vouching their full support and do whatever they can to make each venture a success story. Now that Cobra is engaged in something other than marketing, namely the rebuilding of schools in Philippines, things are taking a new turn. With people coming to know that the Cobra Group, through its 'Making Schools Ready' project, is contributing its share towards making things better for school kids in the backward areas of Philippines, admirers of Cobra are increasing in number. Thousands are turning Cobra admirers everyday. The noble gesture by the Cobra Group is winning over the hearts of people all across the globe. It's this love and support, which the usual marketing seem to lack, that keeps Cobra on the go, always.

While other companies in the direct marketing sector follow market trends, the Cobra Group has made it sort of an unwritten rule not to go with the trends. Cobra has always been going ahead of trends and trends have always been following the Cobra Group.

Cobra is so well-researched and up-to-date as regards the market scenario that very often Cobra Group professionals think well ahead of upcoming trends and imminent changes in the global market. This helps them to keep Cobra much ahead of other marketing companies or groups and thus the Cobra Group never needs to bother about coping with changing trends and all. Cobra Group marketing professionals also come up with path-breaking marketing strategies that mostly result in the setting of new market trends. This has always been possible because ever since Cobra began its operations in the mid 1980's, the key policy always was to think ahead of the times. This has been adhered to with utmost sincerity and the result is that the Cobra Group has reached such heights as would not even come in the wildest of dreams of other marketing companies.

Cobra, in the world of direct marketing, is a name that stands for success and success alone.

Cobra Group no doubt is the best and the most successful of all direct marketing groups and companies. The reason for this is that Cobra has made it a habit 'to strike when the iron is hot'. Cobra's firm belief in the adage has contributed much to its growth.

Timing is of utmost importance in any marketing endeavour, whatever be the product in hand. A slight delay could result in you being out of demand or lagging much behind others in the fray. The Cobra Group has always made it a point to be the first everywhere and make the best of the moment in hand.

It's this promptness and the precision in timing and such other things that have made the Cobra Group the favourite of its client companies, to whose goodwill and support Cobra owes much of its success. The client companies know that once their product is in the hands of the Cobra Group professionals, it would all work out fine. They know that what they have got to offer, in terms of services or products, will definitely reach the right kind of customers and their business would simply go booming. The customers too know that Cobra would bring to them what they require the most and that too before anyone else does that.

It's this go-getter attitude that has made Cobra Group what it is today, the best of all direct marketing groups.

Cobra Group, world leaders in the direct marketing sector, are spreading out into new sectors. Telecommunications, Insurance, Finance etc were the prominent industrial sectors represented by the Cobra Group. Now Cobra, always eager to stay abreast of times, spreads out into newer sectors too.

Cobra's Sports and Entertainment division, which is the youngest among Cobra's marketing divisions, is already on the way to making it big. While on the sports side Cobra engages in sales and promotional activities on behalf of sports clubs and teams, on the entertainment side, Cobra gives a strong push to the Digital Revolution.With the Cobra Group getting involved in active promotion in the sports sector and organizing interactive sessions at stadiums, clubs, shopping malls etc, things are going to be much different for sports lovers and sports clubs & teams. Sports clubs and teams would even start making extra revenue by way of the innovative promotion tactics brought in by Cobra.

In the entertainment sector, Cobra is exploring all possible possibilities in the field of digital entertainment. Cobra endeavours to take the Digital Revolution in entertainment to newer customers and newer regions across the globe. SKY, Austar and Showtime Arabia are among the prominent clients that Cobra has in the entertainment sector.