Cobra Group news

Cobra Group's customer retention techniques, which are well worked out and implemented in a very effective manner, get wide acclaim in the direct marketing industry in UK. Customer retention techniques remains a vital part in Cobra's business practices and has helped the company to withhold the status of one among the fastest growing direct marketing companies of UK. The company has designed trustworthy customer retention techniques to earn customer confidence that lasts. Cobra Group Plc has been increasing its client base successfully by equally focusing on both the pre-sale and post-sale customer retention strategies. The strategies are frequently up-dated by collecting current market information and feedback from the existing customers and by keeping track on their changing needs. Thus, with the unique and effective customer retention techniques, Cobra Group of Companies strives in the direct marketing arena.

January 2010 has been a fruitful month for The Cobra Group Companies, starting on a high note, making it a point to retain the growth rate that was produced throughout 2009, in all sectors that it has been operating in. In the very first week of January 2010, The Cobra Group Plc achieved high results in various division including; Charity, Pay TV, Energy, Insurance and Telecommunications. Despite the bleak and colourless winter that seemed to cast its lethargic shadow over the The Cobra Group’s resilience has continued to shine through, proving that it is going be an prove eventful year for The Cobra Group. Let's hope February takes off from where January ends for The Cobra Group PLC and then, with the onset of Spring in March, business blooms even further.

4,000 new customers every week now that is something to be proud of. This is what Cobra Groups insurance channel has been registering in the United Kingdom alone. The financial and insurance arm of the company has been delivering similar results over the course of many years, not only in the UK, but around the world. Whether it is the marketing of credit cards or store cards or the acquisition of customers for insurance companies, Cobra Group has been leading the way. This has been achieved by utilising their trademarked Human Commercial and by constantly challenging the status quo – evolving as the market does.

Unemployment is a real big issue for many countries, a growing problem in the present scenario; and it's here that the Cobra Group plays a decisive role. Job loss rates are at an all-time high these days with the recession taking its toll, all the world around. Cobra, the direct marketing company that offers myriad solutions to your marketing needs, also has the best of solutions to tackle the threat of unemployment. With more and more companies joining the ranks of the Company's clients, more opportunities are created for those who aspire to try their hand at sales and marketing. Cobra's theory has always been that every individual has in him or her the most basic of marketing skills. It just needs to be brought out and encouraged. It's a nurturing training that the Company does for everyone, irrespective of whether they have a marketing background or not. And hence everyone who joins the Company ends up being a successful sales/marketing professional. The unemployed thus not only get employed, but also get transformed into the best of the lot. This is what keeps Cobra Group two steps ahead in the direct marketing sector.

Human Commercial™ – this is the name given to a unique marketing methodology developed by the Cobra Group. Cobra focuses on personal interaction with the customer, engaging each and every individual in a conversation about their needs and requirements to ensure that they are choosing a product that is right for them. Every presentation is made in the form of Cobra's unique Human Commercial™. This human touch translates into effective, quality-driven acquisitions for the clients. Clients too opt for Cobra's Human Commercial™ rather than go the conventional way or depend on various media. There are many reasons for this. Cobra's Human Commercial™ presents the client’s brand, in person, to the general public and can very well be applied to a range of industries. It also cuts through the ‘noise’ of a crowded marketplace and enables the field representatives to respond to the customer’s body language and answer questions on the spot. In total it helps build up a personal relationship between the Company and the customers. The results delivered as a result of this are no less than dynamic. Cobra Group Plc has been doing wonders with its Human Commercial™ methodology.

Are you a client of the Cobra Group, one of the leaders in direct marketing? If not, become one. Cobra clients are indeed priveleged ones...and lucky too. This is because the Group has been working wonders by acquiring over 50,000 new customers per day for its client base. The Company also creates records of sorts by adding over US $5 billion to the clients' bottom line per year, on the global level. The benefits of such spectacular results are in fact reaped by Cobra's clients, representing diverse industries like telecommunications, finance/insurance, home security, charities, entertainment, sports etc. Become a priveleged client and stay assured; your products will get the right kind of promotion with the Cobra Group and the proof is all in the numbers.

While the monsoons are lashing all across India, also flashing through the marketing community in India is the news that three young and enterprising marketing professionals working for the Cobra Group have been made owners. Varun Agarwal from Mumbai, Kshitij Harsh from Pune and Anjali Barkur also from Mumbai have been making the best use of their marketing capabilities for Cobra for quite some time and have now turned owners of their own companies. The three of them had already won the appreciation of their respective Promoting Owners and everyone working with them. This news comes close on the heels of the news of three Indian women (Shubhangi Shinde, Komal Raj and Rina Rajpal) being made owners. June has indeed been eventful for the Cobra Group in India.

Here's great news for those who have been analysing Cobra's contributions in the charities sector! Latest figures released from the Public Fundraising Regulatory Association (PFRA) show the number of people signing up to give to charity through face-to-face fundraising hit its highest level last year. A 16% increase on the previous year. A projected 680,000 donors were recruited in the year to the end of March 2009. A recent article quoted Mick Aldridge, Chief executive of the PFRA saying that this year’s increase was a welcome surprise and attributed much of the growth to door-to-door fundraising. “Organisations are taking a fresh look at this area,” he said. “They have learnt from mistakes and are now taking a much more measured look at door-to-door, he said. The figures proved face-to-face could defy the recession he added. More and more charities are turning to door-to-door as a more cost effective means of recruiting donors because traditional methods such as direct mail were becoming last cost-effective. Based on the figures above, the charity fundraising arm of the Cobra Group can account for 54% of all the donors recruited, an amazing figure given the current economic climate. Cobra Group is in an enviable position of having access to hundreds of fundraisers across the United Kingdom to draw on. This is a great resource for charities looking at a truly national reach, none but Cobra has such large numbers to be able to recruit high quality donors.

Founded in the eighties, the Cobra Group has borne witness to changes that have overtaken the world of direct marketing in three decades. The rather silent and subtle 1980's gave way to the tumultuous and eventful 1990's that saw many new marketing companies and groups coming up. And then the decade starting with 2001, which also marked the birth of the new millennium. This decade saw new and innovative trends coming up and marketing companies eager to adopt the most modern of means and the most sophisticated of strategies. In each of these three decades, the Cobra Group has managed to stay on top, taking in its stride the most drastic of changes too. In fact Cobra has always been thinking ahead of its times and hence has always been foreseeing changes that are imminent. Hence changes are always accorded a warm welcome from Cobra's side. Now that this decade too is almost drawing to a close, the Cobra Group has already started making plans for the next. The new decade, starting 2011, will of course see the Cobra Group spreading out into newer geographical areas, on its way to becoming a full fledged global concern. The new decade will also see Cobra Group bringing in its fold new industrial sectors and getting ready to adopt the most advanced of technologies and marketing strategies. Cobra is all set to make new landmark achievements, as it has always been, in the new decade too.

Three Indian Cobra professionals have been promoted to ownership, all on the same day. The most notable thing about this is that the three young professionals, all of them ladies, have been based in three different places in India and have already proved their worth.
Shubhangi Shivaji Shinde (based in Chennai), Komal Raj (based in Mumbai) and Rina Rajpal (based in Pune) are the three Cobra professionals who have now become owners. It has not been long since the three girls, with no prior experience in marketing, joined the Cobra Group. As part of the Cobra team, they had proved themselves as dedicated and enterprising to the core. And very soon they were leading their respective teams. Now Shubhangi owns her new marketing company, named 'Unique' while Komal is the owner of Krishna Co. Rina has just set up her marketing company, named Tangent. The three of them, who still remain as zestful as ever, are determined to go on and on, upholding the Cobra tradition of cent percent success in direct marketing.