Cobra Group news

Cobra Group is not just about sales and marketing. Of course Cobra is a name that stands for success in the direct marketing sector. At the same time, humanitarian concerns too have been of prime concern for the pioneering marketing group. The Cobra Group, with the help of its fund-raising division, Support Direct, has been playing a key role in the charity sector.

Support Direct, with an unbeatable track record of about a decade, is the largest  face-to-face donor acquisition company in the world and does fund acquisition for the world's largest not-for-profit and charitable organisations. Spread in as many as 14 countries, Support Direct educates  potential donors on the services of such charitable organisations. All this happens in true Cobra fashion, with utmost professionalism and precision.

Support Direct has, since 1999,  acquired over 2 million regular, committed donors in the UK and Ireland alone. Cobra does all this with the same amount of dedication that it shows in its other ventures and thus helps many charitable organisations and assists in many noble, humanitarian activities too.

That the Cobra Group has admirers all over the world is a well-known fact. It's the wholehearted support of these admirers- customers, client companies et al- that has always kept Cobra Group on the number one slot in the direct marketing sector. In all its marketing ventures Cobra has always found its admirers vouching their full support and do whatever they can to make each venture a success story. Now that Cobra is engaged in something other than marketing, namely the rebuilding of schools in Philippines, things are taking a new turn. With people coming to know that the Cobra Group, through its 'Making Schools Ready' project, is contributing its share towards making things better for school kids in the backward areas of Philippines, admirers of Cobra are increasing in number. Thousands are turning Cobra admirers everyday. The noble gesture by the Cobra Group is winning over the hearts of people all across the globe. It's this love and support, which the usual marketing seem to lack, that keeps Cobra on the go, always.

While other companies in the direct marketing sector follow market trends, the Cobra Group has made it sort of an unwritten rule not to go with the trends. Cobra has always been going ahead of trends and trends have always been following the Cobra Group.

Cobra is so well-researched and up-to-date as regards the market scenario that very often Cobra Group professionals think well ahead of upcoming trends and imminent changes in the global market. This helps them to keep Cobra much ahead of other marketing companies or groups and thus the Cobra Group never needs to bother about coping with changing trends and all. Cobra Group marketing professionals also come up with path-breaking marketing strategies that mostly result in the setting of new market trends. This has always been possible because ever since Cobra began its operations in the mid 1980's, the key policy always was to think ahead of the times. This has been adhered to with utmost sincerity and the result is that the Cobra Group has reached such heights as would not even come in the wildest of dreams of other marketing companies.

Cobra, in the world of direct marketing, is a name that stands for success and success alone.